Since its inception in 2021, The Diamond Store has been guided by the belief that a successful company carries a responsibility to the greater community. The Diamond Store Foundation was created to lead the company’s philanthropic initiatives. Since then, the Foundation has championed numerous environmental programs, working to protect some of the world’s most treasured landscapes and seascapes.

The Foundation actively supports both local communities and global organizations committed to the conservation of natural resources, particularly in areas such as responsible mining and coral reef preservation.

The Diamond Store Foundation is also proud to contribute to the protection of endangered species, including its successful collaboration with WWF and Leonardo DiCaprio’s Save Tigers Now campaign, which works to preserve tiger populations in the wild.